
Asana Starter costs $10.99 per user per month when billed annually, or $13.49 on monthly billing. Advanced costs $24.99 annually billed, or $30.49 monthly.
Those rates are only the starting point. Your actual bill depends on the number of paid seats you must purchase, the features your team needs, and any optional AI usage or add-ons.
For example, five people on Starter cost $659.40 per year. Six people cost $1,318.80 under Asana’s published seat rules because the next subscription size is ten seats.
That jump matters more to a small business than the headline price.
This guide explains the current plans, calculates realistic team costs, and shows how to decide whether the upgrade earns its place in your budget.
Prices checked October 2026. All amounts are in US dollars before tax. The examples use standard Agentic Work Management subscriptions, excluding promotions, negotiated contracts, and separately priced products.
| Plan | Rate with annual billing | Rate with monthly billing | Pricing basis |
|---|---|---|---|
| Asana Personal | Free | Free | Currently listed for one or two people |
| Asana Starter | $10.99 per paid seat/month | $13.49 per paid seat/month | Paid seats, subject to minimums and seat bundles |
| Asana Advanced | $24.99 per paid seat/month | $30.49 per paid seat/month | Paid seats, subject to minimums and seat bundles |
| Asana Enterprise / Enterprise+ | Contact sales | Contact sales | Quoted subscription |
| SelfManager Team | $25/month, $300 billed yearly | $30/month | Flat team plan with unlimited free collaborators |
These are the published base rates.
Annual billing figures are monthly equivalents. They do not mean you can pay the annual rate one month at a time.
SelfManager is included as a flat-price reference for teams considering the cost of shared task management. Its feature set differs from Asana’s, so the price comparison needs to sit alongside your actual requirements.
Yes. Asana currently lists its Personal plan for one or two people, with unlimited tasks and projects and list, board, and calendar views.
If you have seen older guides describing a larger free team allowance, use the current published plan when budgeting a new subscription.
For a solo worker or two-person partnership, the first question is whether the free plan already handles the work. A paid subscription is easier to justify when you can name a specific limitation that causes missed deadlines or repeated administration.
Try a real week of work before deciding. Add an active project, assign the next actions, and review overdue tasks together. If that covers your coordination needs, upgrading simply because a paid plan has more features will add an expense without solving a clear problem.
Asana’s published paid plans start at two seats. From two through five users, subscriptions increase one seat at a time. Above five, they increase in bundles of five until thirty seats.
For a small team, that means:
The practical budgeting formula is:
Annual base cost = required paid seats × annual-billing monthly rate × 12.
Multiply by the subscription size you need, rather than assuming every headcount is available as its own plan.
Imagine an agency with five internal employees on Starter. Its annual base subscription is $659.40.
Adding one more paid member moves it into the ten-seat bundle, bringing the annual base cost to $1,318.80. It has capacity for four more paid members before reaching the next bundle, but it pays for that capacity immediately.
This does not make the subscription poor value by itself. A growing agency may fill those seats quickly. A stable six-person team may leave them unused for most of the year.
Budget for the team size you expect at renewal and the next seat threshold you could cross during the term. Asana explains that adding paid users can resize the subscription and generate additional charges.
These are calculated annual base subscription costs using the published rates and seat bundles. Each team-size column represents internal people who require paid access. Eligible external guests, taxes, AI purchases, and optional add-ons are excluded.
| Subscription or seat requirement | 2 people | 5 people | 6 people | 12 people |
|---|---|---|---|---|
| Required Asana paid seats | 2 | 5 | 10 | 15 |
| Asana Starter, annual bill | $263.76 | $659.40 | $1,318.80 | $1,978.20 |
| Asana Advanced, annual bill | $599.76 | $1,499.40 | $2,998.80 | $4,498.20 |
| SelfManager Team, annual bill | $300 | $300 | $300 | $300 |
Calculations use the published subscription rates and seat requirements.
Two details are easy to miss.
First, a two-person paid Starter subscription has a lower base annual cost than SelfManager Team. Flat pricing becomes more attractive as the number of collaborators grows, but it is not automatically the cheapest choice at every team size. Asana Personal may also be enough for two people.
Second, upgrading a five-seat subscription from Starter to Advanced adds $840 per year. For ten seats, the difference is $1,680 per year.
That is the amount the additional features need to justify. Write down which decisions or workflows improve with the upgrade before you commit to it.
For five paid seats, Starter costs $67.45 per month and Advanced costs $152.45. For the ten-seat bundle needed by a six-person team, those monthly totals are $134.90 and $304.90.
Monthly billing costs more at the published rates, but it gives you a shorter initial commitment while you establish whether the team will use the software consistently.
An annual discount is most useful after the workflow is proven. It is less useful if you pay for twelve months before people have adopted the tool.
Starter adds project controls such as timeline and Gantt views, dependencies, forms, custom fields, reporting dashboards, rules, and reusable project templates.
The strongest reason to buy it is a recurring coordination problem.
Consider a team that launches client campaigns. Work moves through copy, design, review, and publication. Requests arrive through several channels, and someone manually chases each handoff.
An intake form and a repeatable project template can make the starting process consistent. A schedule with dependencies can make the sequence clearer. Rules can reduce repetitive assignment work.
For that team, evaluate Starter against the time spent organizing each campaign and the cost of missed handoffs. A subscription can be worthwhile if it removes a recurring bottleneck.
For a team that mainly needs a shared list of tasks by date, fewer of those controls may be necessary. A timeline is valuable when the order of work matters; it adds less when everyone simply needs to see today’s tasks.
Before upgrading, finish this sentence:
“We need Starter because every week we currently spend time on ______.”
If the answer is concrete, build that workflow during your evaluation. Measure whether the problem improves.
If your main need is shared daily task planning with a predictable team bill, try SelfManager’s seven-day trial. No credit card is required.
Advanced is easier to justify when you manage several projects together and need more control over capacity, objectives, or reviews. Its additions include portfolios, goals, workload management, approvals and proofing, and forms with branching questions.
For example, a creative team may need to see several client projects together, identify who is overloaded, and collect approval on deliverables. Those requirements are different from checking whether individual tasks are complete.
The upgrade decision should reflect that difference.
If a lead regularly assembles a cross-project report by hand, portfolio visibility may have clear value. If reviews stall because nobody knows who must approve an asset, a defined approval process may help.
If the team never uses those capabilities, buying Advanced for an occasional feature request can be expensive. Evaluate the feature across a complete work cycle, including the review meeting where it should improve a decision.
Asana’s native task time tracking is included in Advanced and higher tiers. It lets teams compare estimated and actual effort.
Asana also sells a separate Timesheets and Budgets add-on for eligible plans, including Starter. Its published capabilities include timesheet approvals, billable and non-billable time, rates, and budget reporting. It can be licensed for the people who need it.
That means two shortcuts can lead to the wrong budget: assuming Starter has no route to time functionality, or assuming Advanced automatically includes the full timesheets and budgets module.
List the requirement precisely. “Record time against a task” and “approve timesheets and monitor project profitability” are different purchasing questions. Confirm the add-on price separately if you need the latter.
Eligible external guests can collaborate free in Asana organizations. They generally use an email domain outside the organization’s approved company domains and see the work shared with them.
For example, an organization with five paid internal members and three eligible client guests may still need only five paid seats. Count the clients separately from the employees when estimating that bill.
However, the setup matters. Asana’s billing guidance distinguishes organizations from standalone workspaces, where members and limited-access members count toward the subscription.
Check three things before deciding that a collaborator will be free:
Guest access can make Asana economical for client work. It does not make a company’s internal team unlimited at the base price.
Paid Asana plans include AI access, but AI usage is not one unlimited allowance. Two important meters are AI Requests and AI Studio credits.
Asana’s current guidance gives Starter and Advanced five included AI Requests per user per month, capped at fifty per account. AI Teammates and Dash share that pool. Included requests refresh monthly and do not roll over.
An AI Request represents a successful unit of work, rather than a universal count of every chat message. Basic actions in Dash can be included, while more involved work consumes requests. Follow-up work can also use the allowance.
The published request rates are $0.50 for prepaid requests and $0.60 for on-demand requests. At the on-demand usage rate, one hundred additional billable requests would add $60 in usage charges.
Treat that as a usage calculation, not a complete AI subscription quote. The pricing page also displays $5.99 per user per month, billed annually, in its on-demand section. Confirm any applicable access fee and the request rate before enabling paid usage.
Admins can monitor usage and set a spending cap. During an evaluation, record the requests used by one real workflow so you can budget from observed activity.
Starter includes 50,000 AI Studio credits per billing account per month; Advanced includes 75,000. These account allowances are separate from AI Requests.
A credit total is not a guaranteed number of finished tasks or workflow runs. Do not multiply the account allowance by your seat count or assume it converts directly into requests.
For budgeting, separate the base subscription, additional AI Requests, and any additional AI Studio capacity. Compare vendors on the work you can complete within their allowances, because different products use different credit definitions.
SelfManager Team costs $30 per month, or $300 per year with annual billing. It includes unlimited free collaborators, Team AI Review, and seventy AI credits each week. Collaborators can work in the tables shared with them.
The financial difference is straightforward: adding another collaborator does not move the team into a larger seat bundle.
That can suit a small team whose routine centers on dated tasks, shared updates, and reviewing progress. You can organize the work around what needs to happen each day and keep the subscription predictable as more people join the shared tables.
Individual users can choose SelfManager Individual at $8 per month, or $72 per year, with thirty-five weekly AI credits.
The fit question still matters. If you depend on Asana’s Gantt schedules, portfolio oversight, proofing, or formal approval workflows, include those requirements in the decision. A lower subscription bill has less value if it leaves you rebuilding essential processes elsewhere.
Start with the work your team must coordinate, then price the smallest subscription that supports it.
For the evaluation, choose work that already causes friction. Write down the problem before you start and compare the outcome afterward. That gives you a useful purchasing decision even if you decide to stay on a simpler plan.
Asana Personal is worth considering for one or two people with straightforward task coordination. Starter is the first paid plan to evaluate when project scheduling, intake, and repeatable workflows are the main need.
Advanced deserves a closer look when cross-project visibility, workload planning, and formal reviews are part of how the team operates. Its higher price needs a specific operational reason.
The most important number is the complete subscription cost for your actual team, including the required seat bundle. Five people and six people can produce very different bills.
For shared daily task planning with a flat team cost, SelfManager is worth evaluating alongside those totals. Choose the workflow that fits the work, then compare the bill it requires.
Start SelfManager’s seven-day trial to plan a real week with your team. Every feature is included, and no credit card is required.
Five paid seats on Starter cost $659.40 per year with annual billing, or $67.45 per month on monthly billing. Advanced costs $1,499.40 per year, or $152.45 per month. These base totals exclude tax, optional add-ons, and additional AI purchases.
Asana’s published paid subscription minimum is two seats. A solo user buying Starter would therefore pay for two seats, even if only one person uses the subscription.
Above five users, Asana’s published subscription sizes increase in bundles of five until thirty seats. A team needing six paid users therefore falls into the ten-seat bundle, which also has room for four additional paid users.
Eligible external guests are free in organizations. Standalone workspaces follow different billing rules, where members and limited-access members count. Confirm the person’s status and the subscription setup before assuming their access is free.
No. Paid plans include AI capabilities, but AI Requests and AI Studio credits have separate allowances. Additional capacity can cost extra. Estimate the work you intend to run and review the applicable usage rates and purchase terms.

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