
If you ask 10 people what the "most popular" task manager is, you'll get 10 opinions.
So in this article, I'm using a simple proxy for popularity: estimated website traffic. It's not perfect (apps have mobile users, desktop apps, and multiple domains), but it's a practical way to compare the "gravity" of each product in 2025.
(Estimated monthly visits, November 2025)
| Rank | App (domain used) | Est. monthly visits (Nov 2025) | Notes on scale (publicly stated) |
|---|---|---|---|
| 1 | Atlassian Cloud (atlassian.net – Jira/Confluence, etc.) | 140.28M | Atlassian reports 300,000+ customers overall. |
| 2 | Notion (notion.so) | 126.86M | Notion announced it passed 100M users. |
| 3 | Trello (trello.com) | 80.1M | Trello publicly celebrated 50M registered users (milestone announced earlier, but shows scale). |
| 4 | ClickUp (clickup.com) | 40.04M | ClickUp says it's trusted by 10M+ users and has referenced 2M teams. |
| 5 | Asana (asana.com) | 39.4M | Asana has disclosed 3M+ paid users and 150,000+ paying customers (in filings/earnings context). |
| 6 | monday.com (monday.com) | 37.62M | monday.com investor materials cite ~245,000 customers (as of June 30, 2025). |
| 7 | Airtable (airtable.com) | 25.84M | Airtable's "organizations" counts are often reported by third parties (commonly cited around 450k orgs), but not always consistently sourced. |
| 8 | Smartsheet (smartsheet.com) | 16.79M | Enterprise-heavy adoption; popularity isn't just web traffic. |
| 9 | Todoist (todoist.com) | 9.45M | Strong consumer/prosumer footprint; simpler than "work management suites." |
| 10 | Teamwork (teamwork.com) | 3.5M | Often positioned for client services/agencies; narrower audience than the giants. |
Jira remains a default choice for engineering-led teams because it's deeply integrated into dev workflows (tickets, sprints, releases), and Atlassian's ecosystem is huge. Atlassian also reports very large customer scale overall.
Notion's popularity comes from being flexible: notes, docs, databases, lightweight project tracking, and templates. In 2024 it announced passing 100M users, and that momentum carried through 2025.
Trello stayed popular because it's easy to adopt: boards, lists, cards, and quick collaboration. It's often the "first real project tool" teams try before moving to heavier systems.
These three are the modern "work hubs" for many teams:
These sit in the "work management + structured data" space:
If you rank by publicly stated users/customers, the order can look different because:
That's why traffic is useful as a single consistent yardstick, even if imperfect.
Most popular tools in 2025 still revolve around boards, projects, and workspaces.
Self-Manager.net is worth watching because it approaches personal project management differently: date-based organization (so your work lives on actual days/weeks/months), plus AI-powered summaries/reviews that make weekly and monthly reflection much easier—especially if your goal is consistency over the whole year rather than random bursts of productivity.
If 2026 becomes the year more people treat their personal goals like a system (not a mood), tools built around reviews + time context will stand out.

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